Find the Perfect E-commerce Analytics Platform for Your UK Business

Compare features, pricing in GBP, and GDPR compliance across 8+ leading analytics platforms. Make data-driven decisions with confidence.

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Platform Comparison Matrix

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PlatformCategoryStarting PriceRatingGDPR CompliantKey FeaturesDetails
Google Analytics 4Web AnalyticsFree4.2/5YesE-commerce tracking, Custom events, Predictive analyticsCompare
Shopify AnalyticsE-commerce AnalyticsFree (with plan)4.0/5YesSales reports, Customer behaviour, Inventory analyticsCompare
KlaviyoEmail & Marketing AnalyticsFree (250 contacts)4.4/5YesEmail marketing, Customer segmentation, Revenue attributionCompare
Triple WhaleDTC Analytics£100/mo4.3/5YesAttribution modelling, Profit tracking, Creative analyticsCompare
Adobe AnalyticsEnterprise Analytics£2,000/mo4.1/5YesAdvanced segmentation, Real-time analytics, Predictive intelligenceCompare
HotjarBehaviour AnalyticsFree4.3/5YesHeatmaps, Session recording, User feedbackCompare
MixpanelProduct AnalyticsFree (100k events)4.4/5YesFunnel analysis, Cohort analysis, A/B testingCompare
SegmentCustomer Data PlatformFree (1,000 visitors/mo)4.2/5YesData unification, 400+ integrations, Identity resolutionCompare

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All pricing in GBP, GDPR compliance checked, and UK-specific considerations for every platform.

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